Is Toluna Legit? Honest Review with Earnings & Global Access (2025)

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TL;DR — Quick Summary

1Yes, Toluna is legitimate with 21+ million users worldwide
2Owned by Toluna Group, operating 20+ years in market research
3Available in 70+ countries globally
4$10 minimum payout (30,000 points for gift cards)
5Points expire after 16 months of inactivity

Quick Verdict: Legitimate with Global Reach

Toluna stands out for its massive global presence. Operating in over 70 countries, it offers survey opportunities to users worldwide. The platform is owned by Toluna Group, a respected name in market research.

Toluna at a Glance

Feature	Details
Users	21+ million
Years Operating	20+ years
Countries	70+
Minimum Payout	$10 (30,000 points) for gift cards
PayPal Minimum	$20 (65,000 points)
Points Expiry	16 months of inactivity
Payment Options	Gift Cards, PayPal, Sweepstakes

What Is Toluna?

Toluna Influencers is a consumer survey community where members share opinions through surveys, polls, and community discussions. Unlike pure survey panels, Toluna has a social component where users can interact and vote on topics.

Key features include:

Surveys: Traditional market research questionnaires
Polls: Quick votes on various topics
Community: Social features and discussions
Product testing: Opportunities to test products
Sweepstakes: Enter points for prize drawings

💰

Another Global Option

Surveoo: 30+ countries. Up to $340/month. €20 min payout.

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Start Earning Now →

How Toluna Works

Sign up free: Create an account on Toluna Influencers
Complete your profile: Answer demographic questions
Take surveys: Complete surveys as they become available
Earn points: Accumulate points (roughly 3,000 per $1)
Engage with community: Participate in polls and discussions
Redeem rewards: Cash out for gift cards or PayPal

Points System

Toluna uses a points system where approximately 3,000 points equals $1. This means:

30,000 points = $10 gift card
65,000 points = $20 PayPal

Pro Tip

Stay active on Toluna to prevent point expiration. Points expire after 16 months of inactivity, so log in and complete at least one activity periodically.

Pros and Cons

Pros

Global availability: 70+ countries supported
Established reputation: 20+ years, 21M+ users
Community features: Polls, discussions, social elements
Product testing: Opportunity for free products
Multiple activities: Surveys, polls, games

Cons

Points expire: 16 months of inactivity loses points
High PayPal minimum: $20 (65,000 points) for cash
Confusing points value: 3,000 points per $1 requires math
Disqualifications: Frequent survey screening issues
Variable survey availability: Depends on location

Realistic Earnings

Toluna earnings vary significantly by location and demographics:

Per survey: 1,000 to 5,000 points ($0.33 to $1.67)
Casual use: $10 to $25/month
Regular use: $25 to $50/month
Heavy use: $50 to $75/month

Users in major markets (US, UK, Canada) typically have more survey opportunities than those in smaller countries.

🌍 Global Survey Platform

Compare Global Options

Surveoo: Up to $340/month. 30+ countries. €20 min payout.

$340

Max Monthly

€20

Min Payout

Free

To Join

Available in:

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Start Earning Now

Alternative: Surveoo

While Toluna has impressive global reach, Surveoo offers a compelling alternative:

Higher earnings potential: Up to $340/month
Lower PayPal minimum: €20 (~$20) vs Toluna's $20
No point expiration worries
Multiple payment options: PayPal, bank transfer, Amazon

For the best results, consider using both platforms. See the complete best paid surveys for moms guide.

Frequently Asked Questions

Is Toluna a scam?

No, Toluna is legitimate. It has over 21 million users, operates in 70+ countries, and is owned by the Toluna Group, a major market research company operating for 20+ years.

What is the minimum payout for Toluna?

The minimum payout is 30,000 points for a $10 gift card, or 65,000 points for a $20 PayPal payment. Points are worth roughly 3,000 per $1.

How long do Toluna points last?

Toluna points expire after 16 months of inactivity. Make sure to stay active or cash out before points expire.

What countries can use Toluna?

Toluna operates in over 70 countries worldwide, including the US, UK, Canada, Australia, and most of Europe and Asia.

Bottom Line

Toluna is a legitimate, established survey platform with impressive global reach. The 21+ million users and 20+ years of operation confirm its credibility.

Keep an eye on point expiration (16 months) and the higher PayPal threshold. For users outside major markets, combining Toluna with Surveoo may provide better overall survey availability.