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SEO Value Calculator | Estimate Your Traffic Worth 2026

Estimate the monetary value of your organic search traffic

Visitors from search engines (check Google Analytics)

$

What you would pay per click in ads (check Google Ads)

%

What % of visitors become customers (avg: 1-3%)

$

Average revenue per conversion

Monthly Traffic Value

What this traffic would cost in ads

$0

Annual Traffic Value

Yearly equivalent ad spend saved

$0

Estimated Monthly Revenue

Based on your conversion rate and AOV

$0

Projected Annual Revenue

Yearly revenue from organic traffic

$0

How to Use This SEO Value Calculator

This free SEO value calculator helps you understand the monetary worth of your organic search traffic. By calculating what equivalent traffic would cost via Google Ads, you can justify SEO investments and measure ROI.

  1. Enter monthly traffic: Find this in Google Analytics under Organic Search.
  2. Set average CPC: Use Google Keyword Planner or Ahrefs to find your keywords' CPCs.
  3. Add conversion rate: What percentage of visitors take action (buy, sign up, contact).
  4. Set order value: Average revenue per conversion.

Who Is This SEO Value Calculator For?

  • Marketing managers: Justify SEO budget with concrete value metrics.
  • Business owners: Understand what your organic traffic is worth.
  • SEO consultants: Demonstrate ROI to clients.
  • Content creators: Measure the value of your blog traffic.
  • E-commerce sellers: Compare SEO vs. paid acquisition costs.

Average CPC by Industry

IndustryAverage CPCCompetitive LevelSEO Priority
Legal Services$10-50Very HighCritical
Finance / Insurance$5-25Very HighCritical
B2B Services$3-15HighHigh
Healthcare$3-10HighHigh
E-commerce / Retail$0.50-3MediumMedium
Content / Media$0.20-1LowVolume Play

SEO Value Calculator FAQs

What is SEO value and how is it calculated?

SEO value is the estimated monetary worth of your organic search traffic. Calculate it by multiplying your monthly organic visitors by the cost-per-click (CPC) you would pay for that traffic via ads. If you get 10,000 visits/month at an average $2 CPC, your SEO value is $20,000/month.

What is a good CPC to use for SEO value?

Average CPCs vary by industry: Finance ($5-15), Legal ($10-50), Technology ($2-8), E-commerce ($0.50-2), Health ($3-10), B2B Services ($3-15). Use Google Ads Keyword Planner or Ahrefs to find your actual keyword CPCs.

How accurate is SEO value as a metric?

SEO value is an estimate, not exact revenue. It shows what you would have paid for equivalent traffic. Real value depends on conversion rate and customer lifetime value. A $50,000 SEO value could generate $5,000 or $500,000 in actual revenue depending on your funnel.

What is the ROI of SEO?

Average SEO ROI is 500-1,000% over 3 years. If you spend $2,000/month on SEO and generate $20,000/month in traffic value (and 2% converts at $100 average order), that is $4,000/month in revenue. ROI = ($4,000 - $2,000) / $2,000 = 100% monthly.

How long does SEO take to show results?

SEO typically takes 3-6 months to see initial results, 6-12 months for significant traffic, and 12-24 months to reach full potential. Competitive keywords take longer. Quick wins come from long-tail keywords and technical fixes.

Is SEO worth it for small businesses?

Yes, especially for local businesses. Local SEO can dominate geographic searches with relatively low competition. A plumber ranking #1 for "plumber near me" could generate $5,000-20,000/month in leads from a $500/month SEO investment.

What tools measure SEO value?

Ahrefs ($99-999/month) shows Traffic Value directly. SEMrush ($120-450/month) has similar metrics. Ubersuggest ($12-40/month) is budget-friendly. Google Search Console (free) shows clicks but not value, so you must calculate manually.

How do I increase my SEO value?

Target higher-CPC keywords (commercial intent), create more content for long-tail variations, improve rankings for existing pages (from #10 to #3 = 10x traffic), optimize for featured snippets, and expand to new related topics.